Product & Brand Marketing Specialist - Biotech Focused Venture Capital Firm (Portola Valley, CA)
RESPONSIBILITIES Understand the market fully and build a strong, to-the-point position to establish Synack in the enterprise security marketplace.
Market intelligence - be the expert on our customers, how they buy and their buying criteria; be the expert on our competition and how to crush them Create and own the Synack strategy document, marketing plan and brand brief OWN the Synack brand - giving it personality and impact Create content that can be used by sales teams to educate security and business leaders on the Synack model, new product and features, and generate new business for Synack.
Drive Sales enablement - communicate the value proposition to the sales team and develop the sales tools that support our sales process Engage clients in innovative ways to drive awareness/sales via social and digital marketing Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan Find, develop and create compelling case studies Evangelize Synack through all marketing channels, traditional and digital Work with the rest of the Synack team to develop an events plan prioritizing the lists of tradeshows we should attend and what our presence should be.
Own the execution of that plan REQUIRED SKILLS/EXPERIENCE 5 - 7 years of experience in building brands and creating compelling, unique content.
Proven track record of deploying your own content.
Impeccable content creation skills Strong functional understanding of developing and establishing a new brand in the enterprise space Hard working, self-starting, flexible, well-organized, creative, and team-oriented attitude Ability to turn around high-quality content in a timely manner and adhere to deadlines and schedules Ability to understand the intricacies of our business and industry Strong technology skills and ability to learn new technologies Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Market intelligence - be the expert on our customers, how they buy and their buying criteria; be the expert on our competition and how to crush them Create and own the Synack strategy document, marketing plan and brand brief OWN the Synack brand - giving it personality and impact Create content that can be used by sales teams to educate security and business leaders on the Synack model, new product and features, and generate new business for Synack.
Drive Sales enablement - communicate the value proposition to the sales team and develop the sales tools that support our sales process Engage clients in innovative ways to drive awareness/sales via social and digital marketing Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan Find, develop and create compelling case studies Evangelize Synack through all marketing channels, traditional and digital Work with the rest of the Synack team to develop an events plan prioritizing the lists of tradeshows we should attend and what our presence should be.
Own the execution of that plan REQUIRED SKILLS/EXPERIENCE 5 - 7 years of experience in building brands and creating compelling, unique content.
Proven track record of deploying your own content.
Impeccable content creation skills Strong functional understanding of developing and establishing a new brand in the enterprise space Hard working, self-starting, flexible, well-organized, creative, and team-oriented attitude Ability to turn around high-quality content in a timely manner and adhere to deadlines and schedules Ability to understand the intricacies of our business and industry Strong technology skills and ability to learn new technologies Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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